The Effect of Diversification Strategy and Implementation of Good Corporate Governance on Firm Value

This study aims to determine the effect of diversification strategy, good corporate governance implementation on firm value. The consisted 41 companies were classified as withthe most trusted category in Indonesia 2015 by SWA magazine. analysis technique used is multiple regression and testing using SPSS for Windows version 22 also test classical assumption normality test, autocorrelation multicollinearity heteroskedastisitas test. results this show that (1) better strategy did not result a significant increase company’s value, (2) governance, will